4XROBOTS Appoints New CEO
October 2, 2025 
Steffen Enemark (left) and Mark Nielsen (right). | Photo courtesy of 4XROBOTS
Danish robotics company 4XROBOTS appointed Steffen Enemark as its new CEO on Oct. 1. With more than 20 years of industry experience, most recently as Vice President at ABB Robotics, Enemark takes over leadership as the company transitions from startup to scale-up following the launch of its first collaborative robot in early 2025.
With Enemark now leading the company in the next stage of scaling up the business and production, former CEO and co-founder Michael Nielsen will shift his focus to driving production and supply chain development.
“When I took on the role of CEO of 4XROBOTS, I knew it was temporary – and so did the board,” says Nielsen. “We now have a clear concept and a company ready to grow. Steffen brings the commercial experience and international outlook that we need to take the next step.”
A Growth Opportunity for Growers
Having followed 4XROBOTS closely for several years, Enemark sees horticulture as the natural entry point to demonstrate how collaborative robots can strengthen growth for greenhouse businesses.
“For growers, economics are absolutely central to every decision. Our robot is designed to be easy to use, flexible, and modular. Horticulture is the ideal first sector because automation here isn’t just about cost saving: it’s a catapult for profitability and competitiveness,” he says. “By taking over repetitive and monotonous tasks, growers can free people to focus on productivity, innovation, and expanding their business. With reliable automation, workers can focus on more important tasks than picking and placing.”
Staying Competitive
In horticulture, the demand is especially strong for solutions that can handle repetitive, one-sided tasks such as picking and packing, which are both labor-intensive and costly. Enemark believes this makes automation, especially collaborative robots, a key enabler for competitiveness in horticulture.
“Our technology helps growers overcome labor shortages and rising costs, while creating space for long-term development,” he says. “The more routine work our collaborative robot can handle, the more room there is for growers to scale and be competitive.”
With ambitions to expand into markets such as Canada, the Netherlands, the U.S., and Asia, 4XROBOTS aims to demonstrate how collaborative robotics can deliver both efficiency and new growth opportunities to growers around the world.