San Diego Farms Names New CEO

San Diego Farms (Fresh Origins, BrightFresh Microgreens) has announced the appointment of Greg Cyr as its new chief executive officer, succeeding the retiring Norma St. Amant. Cyr brings with him more than 25 years of leadership experience in the consumer-packaged goods industry, with a focus on the produce and grocery sectors. He brings extensive expertise in management, sales, marketing, and wholesale distribution to the San Diego Farms’ network.

“Greg brings a powerful combination of experience, leadership, and innovation that make him the right leader to propel the company forward,” says Matthew Garff, chairman of the board of directors at San Diego Farms, in a release. “His strategic approach and operational expertise will play a key role in expanding capabilities and elevating the customer experience.”

Under new leadership from Cyr, San Diego Farms will continue to strengthen its mission as a grower and supplier of microgreens, edible flowers, and specialty produce.