CEAg Talks Episode 18: The Basics of a Marketing Plan for CEA Produce Growers

Karen E. Varga By Karen E. Varga|July 7, 2024
CEAg Talks video capture of Chris Veillon talking about building a marketing plan

Every CEA grower’s marketing plan should contain five key goals and objectives. Learn what they are from Chris Veillon, an expert marketer with 17 years of experience in the produce industry, before your product hits grocery store shelves.

Watch the full YouTube clip below.

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As Content Lead for CEAg World, Karen is your guide through topics from global macro influences to business best practices to marketing, from the grower to the final consumer. See all author stories here.