Roy Levinson is the Commercial Lead and Product Manager for Digital Farming and Water Meters at Orbia Netafim North America. In this capacity, Roy has been instrumental in integrating cutting-edge digital solutions into irrigation systems, optimizing water management practices for enhanced crop yields and resource conservation.​ Before his tenure at Netafim, Roy served as the CEO of Galcon USA, LTD. and his earlier professional experience includes his role as Senior Sales Specialist at Rain Bird Services Corporation from January 2009 to October 2011, where he honed his expertise in irrigation solutions and customer relations. He holds a BS in Business Administration from San Francisco State University.