U.S. Tariff Threat Puts Canadian CEA Produce in Spotlight
March 3, 2025 
Inside AmplifiedAg vertical farming unit
President Donald Trump plans to move forward with a 25% tariff on Canadian imports starting March 4. Under the threat of a trade war, the incentive to “buy local” has intensified for Canadian shoppers, and stores are stepping up their efforts to attract customers.
Legacy Co-op in Yorkton, Canada, is one example. In 2023, the organization started growing leafy greens and herbs in a modular vertical farm behind its store. Since then, it has sold its own produce under the brand “Neighbourhood Fresh.”
With a farm on-site, Legacy Co-op customers have a consistent supply of fresh, locally grown leafy greens. Considering Canada gets 70% of its lettuce imported from the U.S., this is a great selling point for the store—and it’s taking steps to make that clear.
Getting the Word out on Local Produce
In addition to growing its own greens, the co-op has increased in-store signage to promote local brands and make them more visible to consumers. This includes prominently labelling goods from Manitoba, Alberta, Saskatchewan, and Western Canada.
According to an article from SaskToday, the co-op closely monitors product availability across the region and is quick to meet consumer demand with a new product when needed.
While a higher demand for Canadian produce typically results in higher prices, the co-op promotes a fair pricing policy.
“While the potential impact of tariffs on American products remains uncertain, Legacy Co-op is prepared to adapt as necessary,” Jessie Huber, marketing manager of Legacy Co-Operation Association Limited, shared with SaskToday.
For the foreseeable future, the co-op will navigate impacts from Trump’s imposed tariffs by focusing on inventory management, fair pricing policies, and growing its own greens.